Having a strong online presence is crucial for the success of any business. And when it comes to building a website, WordPress is undoubtedly the go-to content management system (CMS). However, creating a website that stands out from the competition and meets your unique business goals requires the expertise of a WordPress agency. In this comprehensive guide, we’ll explore the top reasons why partnering with a specialist WordPress agency is essential for your website project’s success.

Understanding your project goals

Maximising ROI with a professional website

Your website serves as a 24/7 sales and marketing machine, generating leads, enhancing user engagement, and building trust in your brand. A specialist WordPress agency understands the importance of aligning your website with your project goals and key performance indicators (KPIs). By taking the time to truly understand your objectives, a specialist agency can deliver exceptional results; As an illustration, we recently redesigned Anglers Channel, which resulted in a remarkable surge of 400% in enquiries received through their new website.

Metal Potato were flawless. There was never a gap in communication, even with the UK/USA time difference. They seemed to be available 24/7 and I would not hesitate for one second in recommending them. Within three months of launching our new website, unique visitors increased by over 400%. They literally changed our business almost overnight! We have found a long-term partner in MP!
Chris Brown — Editor, Anglers Channel

Introducing new ideas and insights

Staying ahead of the curve

The digital space is constantly evolving, and it’s crucial to work with a agency that stays up to date with emerging trends and technologies. A reputable agency will have the expertise to leverage the latest innovations and provide valuable insights to make your website work hard for your business. They will challenge you, advise you on what’s realistic, and push the boundaries to create a website that stands out from the crowd.

I presented a number of challenges with my website brief, for which Metal Potato found the perfect solutions. The customer service went above and beyond. I’m so pleased with the website that I’ve hired them to build another website for a second business I own.
Charli Cohen — Founder, Charli Cohen

Implementing AMP for enhanced mobile experience

To ensure your website secures better positions on Google, a specialist WordPress agency will implement Accelerated Mobile Pages (AMP). AMP is a cutting-edge technology in mobile web design that improves the loading speed and user experience on mobile devices. By incorporating an AMP version of your website’s content, a specialist agency can help you stay ahead of the competition and drive more traffic to your site.

You have probably heard the old business adage: ‘There’s service, quality and price. Pick two.’ Metal Potato is the rare company that offers all three. But here’s something you haven’t heard: My website launched on time and on budget.
Dan Ferris — President, MidWest Outdoors

Saving time and resources

Expertise and efficiency

Working with an experienced WordPress agency provides you with greater visibility and guidance throughout your website project. Their expertise allows them to advise you on the best approach, avoid common pitfalls, and ensure a smooth project management process. With well-defined processes and a focus on quality delivery, these agencies save you time and resources by consistently delivering efficient, secure, and search engine optimised websites.

Metal Potato designed an excellent website for our COVID-19 testing business. Our new website was user-friendly, professional and delivered rapidly. We couldn’t find a single fault or flaw in Metal Potato. Use them!!!
Nicola O’Rourke — Founder, Project Olive

Becoming an extended part of your team

First-class customer support

When you partner with a specialist WordPress agency, you gain access to first-class customer support. These agencies pride themselves on being fast, responsive, and working as an extended part of your team. Unlike freelance developers who may have limited time and resources, agencies have dedicated teams with defined roles, ensuring a higher level of service and support for your website project.

With Metal Potato, you can set aside your fears about collaborating with an overseas web design agency. Their level of communication and response times are like working with someone in the same zip code. Actually, more like right down the hallway.
Dennis Coons — Director, Rippin Lips

Trusted supplier and partner

Choosing the right specialist WordPress agency is a critical decision that can make or break your website project. Reputable agencies take pride in being trusted suppliers and partners to their clients, with high client retention rates. By working closely with you, understanding your needs, and delivering on their promises, these agencies ensure an enjoyable and rewarding website development process.

The team at Metal Potato exceeded our expectations with their creativity, attention to detail, and seamless user experience. They transformed our vision into a website that truly captures the essence of the Bonanza.
Jill Thiel — Project Manager, Big Bass Bonanza

How to choose the right specialist WordPress agency

Choosing the right specialist WordPress web design agency for your website project requires careful consideration. Here are some key factors to keep in mind:

Portfolio of successful projects: Review the agency’s portfolio to assess their expertise and track record. Look for websites they have developed for businesses similar to yours and evaluate their design aesthetics, functionality, and user experience. To get a glimpse of our own web design portfolio, click here.

Client testimonials and references: Check for client testimonials and references to gain insights into the agency’s reputation and client satisfaction. Reach out to their past clients to inquire about their experience working with the agency. Explore our collection of customer testimonials by clicking here.

Support and maintenance: Enquire about the agency’s post-launch support and maintenance services. A reliable agency will offer ongoing support to ensure the smooth functioning and security of your website. Click here to read more about Potato Care, our WordPress support and maintenance service.


Choosing a specialist WordPress agency is a critical step in building a successful website that aligns with your business goals. By understanding your project goals, introducing new ideas and insights, saving you time and resources, becoming an extended part of your team, and providing top-notch customer support, these agencies can deliver exceptional results.

Ready to take your website to the next level? Contact Metal Potato to discuss your project and discover how we can help you achieve your goals.