Bringing a traditional media brand into the 21st century

For more than 30 years, MidWest Outdoors has drawn outdoorsmen from the Midwestern United States to their TV shows and magazines with a combination of outstanding content and media savvy. But until recently, their website looked every bit of 30 years old. Now, it’s one of the most modern websites in the outdoor media industry.

CASE STUDY:#196COMPANY:MidWest OutdoorsDATE:2019DELIVERABLES:Design, Development, Support & Maintenance

MidWest Outdoors Web Design

Television, print and online media — MidWest Outdoors has it all

In late 2015, MWO was acquired by new ownership, and the new owner had a plan: modernise for the digital world. Soon after, they approached us with two goals: 1) build a stop-gap website that would at least bring them up to speed with a mobile-friendly, responsive layout, and 2) create a long-term website that might (they hoped) be ready by summer of 2016.

Our ambitious team delivered a full-fledged responsive website built specifically around their needs in about six weeks. Summer of 2016? Pssht. MidWest Outdoors was so impressed with the ‘stop-gap’ website that they decided there was no need for a second build. In other words, we hit the nail on the head the first time.

The site is flush with mobile-friendly video, podcasts, digital articles, a fully functional eCommerce store, and more. Getting there wasn’t easy: it necessitated the largest server move in our history, a project that encompassed more than 100 email accounts onto Potato Care, our cloud-based hosting and maintenance platform.

By summer? This website was fully operational in time for the holidays.


You have probably heard the old business adage: ‘There’s service, quality and price. Pick two.’ Metal Potato is the rare company that offers all three. But here’s something you haven’t heard: My website launched on time and on budget.
Dan Ferris — President, MidWest Outdoors