Creating a unified brand experience across two platforms

In 2015, we built Charli Cohen’s WordPress website with eCommerce using WooCommerce. In 2021, we split the site into WordPress for brand info and Shopify for eCommerce, ensuring a seamless user experience.

CASE STUDY:#234COMPANY:Charli CohenDATE:2021DELIVERABLES:Development, Support & Maintenance

Uniting WordPress and Shopify for Charli Cohen's success

Charli recognised the numerous advantages of Shopify as an eCommerce platform and made the decision to migrate the online store to Shopify. However, she wanted to maintain the WordPress site for important brand information, a blog, podcast, gallery, lookbook, FAQs, and contact details.

Our team was entrusted with the task of modifying and updating the original WordPress website while simultaneously building the brand new Shopify store. Our goal was to ensure a smooth integration between the two platforms and provide a consistent user experience.

With Charli’s design mockups as our guide, we set out to bring her vision to life. This migration to Shopify not only improved the overall shopping experience but also enabled targeted marketing strategies.

Welcome to the world Charli Cohen.


I presented a number of challenges with my website brief, for which Metal Potato found the perfect solutions. The customer service went above and beyond. I’m so pleased with the website that I’ve hired them to build another website for a second business I own.
Charli Cohen — Founder