Building a website is no longer just about creating an online presence; it’s about creating a user experience that keeps visitors engaged and coming back for more. With so much competition out there, it’s more important than ever to make sure your website has all the features necessary to stand out.

In this article, we’ll go over six features you shouldn’t forget about when creating your website.

1. Mobile-friendly design

In today’s digital landscape, it’s essential for websites to have a mobile-friendly design, also known as responsive website design (RWD) in the industry. With the increasing prevalence of mobile devices, having a responsive design has become even more essential to accommodate users on the go. A responsive website also improves search engine optimisation, as Google favours mobile-friendly sites in its search results.

By prioritising responsive design, businesses can reach a wider audience and provide a better user experience, ultimately leading to increased engagement, conversions, and customer satisfaction.

2. Fast loading time

People are impatient, and they don’t like to wait for a website to load. Slow websites lead to frustrated users, increased bounce rates, and lost sales opportunities. In contrast, a fast website provides a seamless experience, increases engagement, and boosts customer satisfaction.

A fast website will also rank higher on search engines, leading to increased organic traffic and improved SEO performance.

3. Easy navigation

An easy navigation structure is crucial for your website because it allows visitors to quickly find what they are looking for, reducing frustration and increasing engagement. A clear and intuitive navigation menu, with logical categories and subcategories, enables users to effortlessly move through your website, increasing the likelihood of them staying longer and returning in the future.

Additionally, an easy-to-use navigation structure benefits your website’s search engine optimisation (SEO) by providing clear paths for search engines to crawl and index your content, improving your visibility and ultimately, your online success.

4 Clear call-to-action (CTA)

A call to action (CTA) is a crucial component of any website that aims to convert visitors into customers. A well-designed CTA can be a button, a hyperlink, or a pop-up that prompts users perform specific action. This might be to signup to a newsletter, making a purchase or downloading a free e-book. The CTA should be prominently placed on the website and use compelling language that creates a sense of urgency and motivates visitors to act.

By using a well-crafted CTA, website owners can guide visitors towards the next steps and increase the chances of converting them into loyal customers, ultimately leading to higher conversion rates and greater business success.

5. Testimonials and Reviews

Displaying testimonials and reviews on your website is an effective way to establish trust with potential customers. By showcasing positive feedback from satisfied customers, you are demonstrating that your business is credible and reliable. This can go a long way in encouraging visitors to make a purchase or use your services. People are more likely to trust the experiences of others than just your claims about your business.

6. Analytics

To effectively monitor and optimise your website’s performance, utilising analytics tools such as Google Analytics can be of great help. This powerful tool provides free valuable insights into how visitors are engaging with your website, including which pages are most popular, how long they stay, and which areas could benefit from improvement.

With this information at your fingertips, you can make data-driven decisions to enhance user experience, increase engagement, and ultimately achieve your website’s goals. Don’t miss out on the benefits of website analytics and start tracking your website’s performance today!

Looking to create a stunning website that incorporates all these essential features and more? Click here to learn more about Metal Potato, or why not reach out to our team for a free quote, and we’ll reach back with your answer.