Responsive Website Design… The website design industry is full of terms like this that you may never hear in a normal day-to-day world. Today, we’re going to break down it down.

What is Responsive Website Design?

If you’re a business owner and you’ve spoken with anyone on the Metal Potato team, chances are you’ve heard the term—but what is responsive website design?

Let’s tackle the latter question first:

You should know what responsive website design is because it greatly improves your customer experience. To explain why that is, you’ve got to grasp what it is.

Responsive Design simply means that your website is a shape-shifter. It increases, decreases and otherwise scales its’ content to suit the size of the device that it’s being viewed on—gone are the days of your customers awkwardly tilting their iPhone from side to side or squinting in frustration at a static webpage on a tiny screen.

Responsive Website Design means that the images, typography and messages in your site are going to look beautiful on any screen. Whether that screen is in a lap, on a table or in a pocket, it doesn’t matter.

And right now, that’s more important than ever. For the first time since 2001, sales of personal computers have actually declined. Yet, more people than ever are getting online. People are buying internet devices that are more portable than a full-size computer: they’re looking at your site with iPads, iPhones and ultrabooks.

Responsive website design ensures that they see it the way it’s meant to be seen—not in a cheesy, “mobile” version or an impossible-to-see static view.

That’s why our staff at Metal Potato is now incorporating Responsive Website Design in everything we do. We’ve rebuilt our own site using it; and we think it’s the future of website design.

Right now, less than 2% of websites feature a mobile friendly web design, while a whopping 28% of online traffic is mobile. It’s a huge gap in the market; and it’s one that we intend to push your business into. As a bonus, because Responsive sites adapt to their user, you save money. You no longer need to have a PC-site and a mobile-site designed and coded side by side. Responsive website design looks better and costs less.

That’s why you should know a bit about today’s Industry Lingo Breakdown, Responsive Web Design.