It is with great excitement and a bittersweet nod that we announce a new visual look for Metal Potato.

In the past four years, we’ve grown a lot with our big, multi-coloured M. And we’ve had a ton of fun together. Frankly, there are so many things we love about him—his dimensional triangles, the way a slight symmetry formed above his orange and yellow eyebrows.

But reflecting on our growth since 2010, we realized that the big M was no longer an accurate representation of who we are at Metal Potato. The big M was, well, too big.

So today, we’re here to announce a new logo: the little m.

Little m is brighter; he’s more approachable and a bit incomplete. Really, we feel that little m says exactly what Metal Potato is about and what we’ve learned through the years.

He says boldly, “Hey! We’re missing a piece, and that piece is you!”

Little m represents a dynamic work of art—your company—that’s missing just one piece—a gorgeous website.

We think our new look represents a self-awareness of not being the biggest kid on the block, not taking ourselves too seriously, and realizing that there’s always room to grow. So if you see a car, lorry, or city-flag flying a tiny, colorful m rest assured that no matter their intentions, they’ve at least got a beautiful website.