Are you looking to create an email newsletter for your WordPress site? Building an email list is a powerful strategy to grow your business and engage with your audience.

In this comprehensive guide, we will explore the best WordPress newsletter plugins available in the market to help you build, manage, and grow your email list.

Why your WordPress site needs an email newsletter

Before we dive into the top WordPress newsletter plugins, let’s understand why having an email newsletter is crucial for your website’s success.

1. Direct connection with your audience

While social media and search engine optimisation are valuable strategies, they do not provide the same level of control and direct connection as an email newsletter. With a newsletter, you have a direct line of communication with your subscribers, allowing you to engage with them on a more personal level.

2. Increased engagement and conversions

By sending regular emails to your subscribers, you can nurture relationships, provide valuable content, and promote your products or services. This engagement can lead to higher conversions and increased revenue for your business.

3. Data-driven decision making

Email newsletters provide valuable insights into your audience’s behaviour, such as open rates and click-through rates. By analysing these metrics, you can make data-driven decisions to improve your email marketing strategy and enhance the effectiveness of your campaigns.

Now that we understand the importance of having an email newsletter, let’s explore the top WordPress newsletter plugins that can help you achieve your goals.

WordPress Newsletter Plugins - Constant Contact

1. Constant Contact

Constant Contact is a feature-rich email marketing service that seamlessly integrates with WordPress. It offers a wide range of tools to build and manage your email list, create visually appealing emails, segment your subscribers, and track your campaign’s performance.

Key features of Constant Contact:

  • User-friendly email editor with customisable templates
  • List segmentation for targeted campaigns
  • Automated email sequences
  • Advanced reporting and analytics
  • Integration with popular WordPress form plugins like WPForms

Constant Contact is an excellent choice for small businesses and offers a free version with limited features. Upgrade options are available for more advanced functionalities.

WordPress Newsletter Plugins - Bloom

2. Bloom

For Elegant Themes users, Bloom is a highly recommended WordPress newsletter plugin that comes bundled with your membership. Bloom offers a wide range of opt-in form options, including pop-ups, slide-ins, in-line forms, and content lockers.

Key features of Bloom:

  • Over 100 beautifully designed templates
  • Multiple display types for optimal user experience
  • Customisable admin panel for easy management
  • Integration with 19 email marketing services
  • User action triggers for targeted opt-ins
  • Built-in analytics and A/B testing for optimization

Bloom’s intuitive interface and extensive customization options make it a popular choice among WordPress users.

WordPress Newsletter Plugins - MailChimp

3. Mailchimp for WordPress

Mailchimp for WordPress is a powerful plugin that integrates your WordPress site with Mailchimp, a widely used email marketing service. With this plugin, you can effortlessly sync your WordPress users with Mailchimp, create customisable sign-up forms, and manage your email campaigns from within your WordPress dashboard.

Key features of Mailchimp for WordPress:

  • Seamless integration with Mailchimp
  • Customisable opt-in forms and pop-ups
  • GDPR compliant with built-in consent checkboxes
  • Automated user sync between WordPress and Mailchimp
  • Detailed reports and analytics for campaign tracking

Mailchimp for WordPress offers a free version with basic features, while advanced functionalities are available through premium add-ons.

WordPress Newsletter Plugins - Optin Monster

4. OptinMonster

OptinMonster is a powerful lead generation tool that helps you convert website visitors into subscribers and customers. It offers a wide range of opt-in form types, including pop-ups, floating bars, slide-ins, and more.

Key Features of OptinMonster:

  • Drag-and-drop builder for easy form creation
  • Advanced targeting and segmentation options
  • Exit-intent technology to capture abandoning visitors
  • A/B testing for optimizing conversion rates
  • Integration with popular email marketing services

OptinMonster is a premium plugin with different pricing plans based on your needs and the features you require.


Building an email list through a WordPress newsletter is a powerful strategy to engage with your audience, drive conversions, and grow your business. With the right WordPress newsletter plugin, you can easily create, manage, and optimise your email campaigns. Consider your specific needs, such as design customisation, integration with email marketing services, and analytics capabilities, when choosing the best WordPress newsletter plugin for your website.

Remember, your audience wants to hear from you. Don’t miss out on the opportunity to connect, engage, and convert with a well-executed email newsletter.

Reach out to Metal Potato today and discover the ways we can support you.