Today we’ll be exploring the top five web design mistakes that many website owners encounter, and provide you with actionable tips on how to avoid them. From design and navigation to content and SEO, we’ll cover everything you need to know to improve your online presence and create a website that truly represents your brand and meets your business goals.

Whether you’re a small business owner, a marketer, or simply looking to improve your personal branding, keep reading to learn how to avoid common website design mistakes and take your online presence to the next level.

Lack of clear navigation

One of the most common website design mistakes is a lack of clear navigation. When visitors land on your website, they should be able to easily find the information they’re looking for. A confusing or cluttered navigation menu can cause frustration and lead visitors to leave your site.

To avoid this mistakes, start by organising your content into clear categories and creating a navigation menu that reflects those categories. Keep your menu simple and easy to understand, with no more than 7 items. Make sure your menu is prominently displayed on your website and easily accessible from any page.

In addition to a clear navigation menu, consider adding a search bar to your website. This allows visitors to quickly find specific information without having to navigate through your entire site. Finally, test your navigation on different devices and with different user groups to ensure it’s user-friendly and intuitive.

Slow loading times

In today’s fast-paced digital world, slow loading times can be a major turn-off for website visitors. A website that takes too long to load can cause visitors to leave your site before they even have a chance to see your content.

To avoid this mistake, start by optimising your images and videos for the web. Large files can greatly increase your website’s loading times, so it’s important to compress and resize your media files before uploading them to your site.

Another way to improve your website’s loading times is to choose a reliable hosting provider. Your website’s web hosting can greatly impact its speed, so it’s important to choose a provider that offers fast and reliable servers. Metal Potato provide a blazing-fast hosting and maintenance service called Potato Care.

Finally, consider using a content delivery network (CDN) to speed up your website’s loading times. A content delivery network (CDN) disperses your website’s content across numerous servers across the globe, minimising the distance data needs to travel and enhancing loading speeds for visitors in various geographical locations.

Poor mobile optimisation

With more and more people using their smartphones to browse the web, having a mobile-optimised website is essential. If your website isn’t optimised for mobile devices, you risk losing a significant portion of your audience.

To avoid this pitfall, start by choosing a responsive web design. A responsive design guarantees that your website looks and functions well on any sized device, whether it’s a desktop computer, tablet, or smartphone.

In addition to responsive design, make sure your website is easy to navigate on a mobile device. Consider using a hamburger menu or other mobile-friendly navigation options. Make sure your buttons and links are large enough to tap and your text is easy to read.

Finally, test your website on different mobile devices to ensure it’s user-friendly and functions properly on all screen sizes.

Cluttered or confusing layout

A cluttered or confusing layout can make it difficult for visitors to navigate your website and find the information they’re looking for. A well-designed website should be easy to read and appealing to look at, with a clear hierarchy of information.

To avoid this, start by choosing a simple and clean design. Use plenty of white space to make your content stand out and avoid cluttering your pages with too many elements.

Ensure that your website maintains a consistent layout across all its pages, featuring a well-defined hierarchy of information. Incorporate headings, subheadings, and bullet points to break down extensive text blocks, enhancing the readability of your content.

Finally, consider using visual elements like images, videos, and infographics to break up your content and make it more engaging for visitors.

Inconsistent branding

Your website should be an extension of your brand, and inconsistent branding can make your website feel disjointed and unprofessional. From your logo and colour scheme to your tone of voice and messaging, it’s important to maintain a consistent brand identity across your website and all of your online channels.

To avoid this mistake, start by creating a brand style guide that outlines your brand’s visual and messaging guidelines. Use this guide as a reference when designing your website and creating content. Make sure your website’s design and messaging align with your brand’s values and personality.


Your website is one of the most important tools in your online marketing arsenal. By avoiding common website design mistakes and implementing the tips outlined in this guide, you’ll create a website that effectively showcases your brand, appeals to your target users, and drives conversions.

Remember to conduct a website audit and regularly review your website’s design, content, and functionality to ensure it’s meeting your business goals and providing the best possible user experience for your visitors. With a strong online presence and a well-designed website, you can take your business or personal brand to the next level. Need help? Learn more about Metal Potato, or get in touch