Chances are your company incorporates its website into your everyday marketing plans. And chances are you’ve put a lot of thought into the details of that site—what products or services to display, where to place them, etc.

This is all well and good.

However, we’ve noticed that (occasionally), in the hunt to hit all of these details some simple things are overlooked. And these simple things are easy web design fixes that can patch holes where a client might slip through:

Call to Action

It happens more often than you might expect; a business gets so caught up in showcasing their product or service that they forget to take care of one of the most basic tenets of selling—a call to action. I might be enthralled with your speciality line of ceramic elephants, but if you don’t ask me to buy one I probably won’t. A simple call to action button (add to cart, buy now) is all you need to take care of that little problem.

Your Site Isn’t Ready for Mobile

The internet is shifting quicker to mobile every day. Estimates predict that by the end of 2014, over 50% of web-traffic could be via mobile devices. Simply put, if your site isn’t ready for mobile you’re going to miss out on a ton of clients.

Me-Centric About Page

“Welcome to Bill’s Burgers. We’ve been making quality burgers since 1969.” Well, that’s cool, Bill. But like most people I am less interested in you and more interested in me. Could you tell me how your burgers affect my life? “Bill’s Burgers, curbing your appetite for more than 50 years.” That’s a little more appetizing.

I Can’t Contact You

Wow! These ceramic elephant burgers are awesome! But I really want to know about a custom order and I only have your email address? Hint: contact forms are a great way to incorporate mobile-friendly features. Give customers multiple contact methods: Phone, Email, Google + Chat, or even a “call now” button.

That’s it! If your site has a few leaks, you now have the tools to begin patching these web design fixes!