Utilising AI (artificial intelligence) is a popular way for companies to improve the user experience or automate tasks on their websites. Today, we’ll be discussing five applications of artificial intelligence. If you’re a business owner curious about how AI can benefit your website, read on…

1. AI Chatbots

AI chatbots provide users with a convenient way to access information or request support. If a user has a query regarding a product, they can simply enter it into the chat window and the AI will provide answers. In some cases, AI chatbots can even complete the checkout process. A chatbot created by AI company Chatfuel is integrated with Facebook Messenger and enables customers to go through the entire checkout process without having to leave the site.

Examples of AI chatbots include: Customer Assistant, Concierge, Competition Assistant, and Chatbot for Facebook Messenger. Studies reveal that millennials and Gen Z are comfortable using chatbots, so if your target market is these demographics, it might be a good idea to invest in a chatbot for your website.

2. AI-driven personalisation in marketing campaigns

AI allows businesses to make data-driven decisions when it comes to marketing by collecting information about customers over time and targeting them with relevant offers. This could be through email campaigns or automated social media posts. AI-driven personalisation in marketing campaigns works by analysing data collected from a person’s website activity or interactions with a chatbot. The AI can then suggest different products depending on the time of day that a user is browsing the site. Providing customers with a personalised digital environment is becoming increasingly important, and AI allows you to do this even if they are only interacting with your website.

3. AI Search suggestions

AI can be used to improve the user experience of your website by implementing predictive search. This is what we see when we start to type a search query into Google. Predictive search can suggest possible search results while you type, helping users find relevant content more quickly.

4. Marketplace AI

Marketplace AI allows users to get instant access to everything they need on an eCommerce website. For example, if a user is browsing Nike and decides to buy new running shoes, AI can suggest appropriate options. This type of marketplace works by Artificial Intelligence collecting data about a user’s website activity or product searches, and then analysing this data to see if there are any products that they might be interested in buying. AI in your web design can provide customers with a complete AI marketplace experience, allowing them to get what they need quickly when browsing your website.

5. Content writing for your website

AI can be used to write content for your website. It can collect information from the internet and form a coherent article based on keywords and suggested titles. However, it is still necessary for a human to proofread the article thoroughly before publishing. An example is this article, which was largely composed by AI. Content Writing Services available include Craftly, SEO Butler, and Copy AI. If you are short on time and need to create content for your blog to improve your SEO, these services might be worth exploring.

In conclusion, AI can automate tasks which can save time and money. It has the power to enhance your marketing strategy by providing personalisation in marketing campaigns, automating content writing, and improving the user experience with predictive search tools. AI is already being used by the biggest internet companies such as Facebook, Amazon, and Google. You can start small by adding functionality such as Predictive Search to improve the UX of your website. Your users will love it!

Do you need help transforming the user experience on your website using AI? Give us a shout to put your company on the track to a mobile-friendly website right now. Got questions? Dive into our FAQs and learn more about Metal Potato.