With millions of websites vying for attention, standing out from the crowd can be a challenge. That’s where video content comes in. Not only is video content more engaging and shareable than text or images, but it’s also a incredible tool for boosting your website’s SEO. When done right, video content can help you climb the ranks of search engines like Google and attract more organic traffic to your site.

Today we’ll explore the power of video content in SEO and share some advice on creating compelling videos that will help your website shine. So, grab your camera and get ready to take your website to the top of the search rankings with the power of video!

Why video is important for SEO

Video has become an increasingly important part of digital marketing strategies. It’s no surprise that video content is more engaging than text or images. It’s easier for people to consume, and it can convey a lot of information in a short amount of time. But did you know that video content can also be a brilliant tool for SEO? When you create video content for your website, you’re providing search engines with more content to index. This can help improve your site’s visibility in search results.

Another reason why video is important for SEO is that it can help improve user engagement on your website. When people watch videos, they tend to stay on your website longer. This can help reduce your bounce rate, which is how many visitors leave your website without interacting with it. A bounce rate which is high can be a signal to search engines that your website isn’t providing valuable content. By keeping visitors on your website longer with video content, you’re sending a positive signal to search engines that your website is worth ranking higher.

Video content can play a key role in boosting the probability of obtaining backlinks to your website. These backlinks, which are links from external websites to your own, are an essential aspect of SEO. They indicate to search engines that your content is valuable, based on the endorsement of other websites. By producing exceptional video content, you increase the chances of viewers sharing and linking to your website.

Video SEO statistics

If you’re still not convinced that video is important for SEO, here are some statistics that might change your mind:

According to a study by Forrester Research, a web page with video is 53 times more likely to rank on the first page of Google search results.
Video content is shared 1200% more than text and images combined, according to Wordstream.
Websites with video content have an average of 41% more traffic from search engines than websites without video content, according to Aberdeen Group.
According to Wyzowl, 87% of businesses now use video as a marketing tool.

These statistics demonstrate that video content can be a powerful tool for SEO. By incorporating video into your digital marketing strategy, you can improve your site’s visibility in search results and attract more organic traffic to your site.

How to optimise your video for SEO

Now that you understand why video is important for SEO, let’s discuss how to optimise your video content for search engines. Here are some tips to keep in mind:

Keywords: Just like with text content, choosing the right keywords is important for video SEO. Conduct keyword research to determine what keywords people are searching for in your industry. Incorporate these keywords into your video title, description, and tags.
Title and description: Your video’s title and description should be compelling and accurately describe what users can expect to find in your video. Use your target keywords in your title and description to help search engines understand what your video is about.
Add closed captions: Adding captions will improve your videos accessibility and make it easier for search engines to understand the content of your video. Closed captions can also improve user engagement by making your video more accessible to people with hearing impairments.
Thumbnail image: The thumbnail image is the first thing people will see when they come across your video in search results. Choose an eye-catching image that accurately represents your video’s content.
Schema markup: Schema markup is a type of structured data that helps search engines understand the content of your video. By using schema markup, you can provide search engines with more information about your video, such as its duration, thumbnail image, and description.

Video production tips for SEO

Creating high-quality video content can be a challenge, but it’s worth the effort. Here are some tips to keep in mind when creating video content for SEO:

Keep it concise: People have short attention spans so keep your videos short and concise. Aim for videos that are 2-3 minutes long.
Focus on quality: Quality is more important than quantity when it comes to video content. Invest in high-quality equipment and production values so that your videos stand out.
Tell a story: People love stories, so try to incorporate storytelling into your video content. This will help keep people engaged and make your video more memorable.
Use visuals: Visuals are key to engaging video content. Incorporate graphics, animations, and other visual elements to make your video more interesting.
Add a CTA: Your video should have a clear CTA that encourages people make a purchase, subscribe to a newsletter or filling out a form.

Using video to improve user engagement

As mentioned earlier, video content can help improve user engagement on your website. By keeping people on your website longer with video content, you’re sending a positive signal to search engines that your website is worth ranking higher. Here’s some tips for using video to improve user engagement:

Embed videos on your website: Embedding videos directly on your website can help improve user engagement by keeping people on your website longer.
Use videos to explain complex topics: If you have complex products or services, consider creating videos that explain them in detail. This can help improve user engagement by providing valuable information in an easily digestible format.
Use videos to showcase your products or services: Videos can be a powerful tool for showcasing your products or services. Consider creating product demos or customer testimonials to help people understand the value of what you offer.
Use videos to tell your brand story: People love stories, so consider creating videos that tell the story of your brand. This can help improve user engagement by making your brand more relatable and memorable.

The best video hosting platforms for SEO

When it comes to hosting your video content, there are a variety of options to choose from. Here are some of the best video hosting platforms for SEO:

YouTube: As the second largest search engine in the world, YouTube is a powerful platform for hosting your video content. By hosting your videos on YouTube, you can improve your website’s visibility in search results and attract more organic traffic to your site.
Vimeo: Vimeo is a popular video hosting platform that’s known for its high-quality video playback. While Vimeo doesn’t have the same search engine visibility as YouTube, it’s a great option for hosting high-quality video content.
Wistia: Wistia is a video hosting platform that’s designed specifically for businesses. It offers advanced analytics and customisation options to help you optimise your video content for SEO.
Brightcove: Brightcove is a video hosting platform that’s designed for enterprise-level companies. It offers advanced analytics, customisation options, and integrations with other marketing tools to help you optimise your video content for SEO.

Measuring success

Measuring the success of your video SEO efforts is important to determine what’s working and what’s not. Here are some metrics to keep in mind when evaluating the success of your video SEO efforts:

Views: The number of views your video receives is a good indicator of its popularity.
Engagement: Engagement metrics, such as likes, comments, and shares, can help you determine how well your video is resonating with your audience.
Watch time: Watch time is the amount of time people spend watching your video. This metric can help you determine how engaging your video is.
Backlinks: Backlinks are links from other websites that point to your website. Tracking the number of backlinks your video receives can help you determine the success of your video SEO efforts.

Video SEO services and tools

If you’re looking for additional help with video SEO, there are a variety of services and tools to choose from. Here are some options to consider:

VidIQ: VidIQ is a video SEO tool that offers keyword research, analytics, and optimisation tools to help you improve your video’s visibility in search results.
TubeBuddy: TubeBuddy is a YouTube SEO tool that offers keyword research, analytics, and optimisation tools to help you improve your YouTube video’s visibility in search results.
Video SEO Pro: Video SEO Pro is a video SEO service that offers video production, optimisation, and promotion services to help you improve your video’s visibility in search results.

Conclusion

In conclusion, video content is a powerful tool for boosting your website’s SEO and improving user engagement. By creating high-quality videos that incorporate target keywords, compelling titles and descriptions, and visual elements, you can climb the ranks of search engines and attract more organic traffic to your site.

Remember to keep your videos short and to the point, tell a story, and include a clear call to action to encourage viewers to take the next step. By incorporating video into your digital marketing strategy, you can stay ahead of the competition and reach a wider audience.

Ready to boost your SEO? Contact us today to learn more about our services and the ways in which we can empower your online success.