Hiring a web designer is a significant investment, and it’s crucial to ensure that you’ve found the right fit for your business. Before hiring a web designer, there are three essential questions you should ask yourself to ensure that you’re maximising your website’s potential. Today, we’ll explore those questions and help you make an informed decision when it comes to choosing a web designer for your business.

The importance of hiring the right web designer

Your website is a vital part of your business, and it’s essential to have a website that is professional, user-friendly, and visually appealing. A well-designed website can help you attract new customers, retain existing ones, and increase your revenue. However, designing a website that meets all of these criteria can be challenging, which is why it’s crucial to hire a professional web designer.

A web designer can help you create a website that is tailored to your business’s needs and goals. They can help you with everything from designing the layout and graphics to creating a responsive design that works on all devices. A professional web designer can also ensure that your website is optimised for search engines, making it easier for potential customers to find you online.

Be careful, however, as not all web designers are created equal. Hiring the wrong web designer can lead to a website that doesn’t meet your expectations or doesn’t perform as well as it should. That’s why it’s essential to ask yourself some critical questions before hiring a web designer.

#1: What are your business goals?

Before you start looking for a web designer, it’s essential to identify your business goals. What do you want your website to achieve? Do you want to generate leads, increase online sales, or improve your brand awareness? Understanding your business goals will help you choose a web designer who can create a website that meets those goals.

If your goal is to increase online sales, you’ll need a web designer who has experience creating eCommerce websites. If your goal is to generate leads, you’ll need a web designer who can create a website with lead capture forms and landing pages. By identifying your business goals, you can narrow down your search for a web designer and find someone who has experience creating websites that align with your business objectives.

#2: Who is your target audience?

Understanding your target audience is another critical factor to consider before hiring a web designer. Your website should be designed with your target audience in mind and a web designer can help you achieve that.

If your target audience is tech-savvy millennials, you’ll need a web designer who can create a website with a modern, minimalist design and cutting-edge features. On the other hand, if your target audience is older adults, you’ll need a web designer who can create a website with large font sizes, easy-to-navigate menus, and clear calls-to-action. By understanding your audience, you can find a web designer who can create a website that resonates with them.

#3: What features do you need?

Do you need a blog, social media integration, eCommerce functionality, or a booking system? Knowing what features you need can help you choose a web designer who has experience creating websites with those features.

If you need an eCommerce website, you’ll need a web designer who has experience creating online stores with shopping carts such as WooCommerce, payment gateways, and product pages. If you need a blog, you’ll need a web designer who can create a website with a blog section and a content management system.

Understanding the different types of web designers

There are three main types of web designers: freelancers, agencies, and in-house designers.

Freelance web designers work independently and typically charge by the hour or project. They are often more affordable than agencies but may have limited resources and may not be able to handle large projects.

Web design agencies such as Metal Potato are businesses that specialise in designing websites. They have a team of designers, developers, and project managers who work together to create websites. They are often more expensive than freelancers but can handle larger projects and have more resources to make your project a success.

In-house web designers work for a specific company and are responsible for designing and maintaining the company’s website. They are often the most familiar with the company’s brand and can create a website that aligns with the company’s goals and values.

Evaluating potential web designers

Once you’ve identified your business goals, target audience, and required features, it’s time to start evaluating potential web designers. Here are some key factors to consider when evaluating potential web designers:

  • Portfolio: Look at the web designer’s portfolio to see examples of their previous work. Is their style in line with your brand? Do their websites look professional and user-friendly?
  • Experience: Look for a web designer who has experience creating websites similar to yours. Ask for references and check their online reviews to see what previous clients have to say about their work.
  • Communication: Communication is critical when working with a web designer. Look for someone who is responsive and communicates clearly and effectively.
  • Price: Compare the prices of different web designers to ensure that you’re getting a fair price for the services you need.

Questions to ask during the hiring process

When you’ve identified potential web designers, it’s essential to ask them some critical questions during the hiring process. Here are some questions to consider:

  • What is your design process?
  • How long will it take to complete my website?
  • Will my website be optimised for search engines?
  • Do you have experience creating websites with the features I need?
  • What is your pricing structure?
  • What kind of support do you offer after the website is launched?

Asking these questions will help you get a better understanding of each web designer’s capabilities and ensure that you’re making an informed decision.


Hiring the right web designer is essential if you want to maximise your website’s potential. By asking yourself the three questions we’ve outlined in this article, you can ensure that you’re choosing a web designer who can create a website that meets your business goals, resonates with your target audience, and has the features you need.

Remember that hiring a web designer is an investment in your business, and a well-designed website can have numerous benefits for your brand. Reach out to Metal Potato today and discover the ways we can support you.