When visitors land on your website, it’s crucial to make a strong first impression and provide them with the information they’re seeking. Understanding what your visitors want to see can help you create a user-friendly and engaging website that drives conversions and enhances your brand image. In this article, we’ll explore the top five things that visitors expect to see when they arrive at your website.

1. Fast loading speed

One of the first things visitors notice when they land on a website is how quickly it loads. Slow loading speed can lead to frustration and prompt users to leave your site. To ensure a fast loading speed, optimise your website by compressing images, minifying CSS and JavaScript files, and eliminating unnecessary elements.

By improving your website load speed, you’ll keep visitors engaged and improve their overall satisfaction.

2. Easy navigation

Visitors want to find the information they’re looking for quickly and effortlessly. A clear and intuitive navigation system is essential for guiding users through your website. Keep your navigation menu simple and straightforward, with concise titles that clearly indicate the content of each page. Consider organising your navigation based on the most important sections of your website, such as “About Us,” “Services,” and “Contact.”

By providing easy navigation, you’ll enhance the user experience and encourage visitors to explore further.

3. Clear contact information

Visitors often come to your website with the intention of contacting you. Make it easy for them to find your contact information by prominently displaying it on your homepage. Include your phone number, email address, and a contact form that visitors can fill out. Additionally, consider placing your contact information in the footer of your website or as a call-to-action on multiple pages.

By providing clear contact information, you’ll instill confidence in your visitors and make it convenient for them to reach out.

4. Engaging content

When visitors come to your website, they want to quickly understand what your company offers. Provide a clear and concise description of your products or services on your homepage. Use engaging and persuasive language to captivate your audience and highlight the unique value you provide. Incorporate compelling visuals, such as images or videos, to further engage visitors.

By presenting captivating content, you’ll capture visitors’ attention and encourage them to explore your website further.

5. Trust indicators

Building trust is crucial for converting visitors into customers. Include trust indicators on your website to reassure visitors that your business is credible and reliable. Display customer testimonials, awards, certifications, or any other relevant credentials that showcase your expertise and trustworthiness. Additionally, include logos of well-known brands or clients you’ve worked with to establish credibility. By incorporating trust indicators, you’ll instil confidence in your visitors and increase the likelihood of conversion.

When visitors land on your website, they have specific expectations and desires. By catering to these needs, you can create a positive user experience that encourages engagement and drives conversions. Focus on delivering a fast loading

Ready to create an engaging website that captivates your visitors from the moment they land? Let our expert web design team transform your online presence.

Click here to learn more about Metal Potato, or why not reach out to our team for a free quote, and we’ll reach back with your answer.