Your email list is your lifeline. But what if your lifeline gets cut? That’s exactly what happens when your IP ends up on an email blacklist. What’s blacklisting? Allow us to explain what it is and how to avoid it.
One of the most frequently requested features of our new website customers is an email list. Email, it’s turned out, is still the most effective way to market to potential customers. And while the majority of our eCommerce clients choose to integrate their websites with a service like MailChimp, it’s important to remember that building your list is only half the battle—the other half is delivering quality, effective content that drives sales. Yet, even if you do everything right and win the content marketing war, your contact list could be rendered as useless as a potato in a knife fight if your IP gets blacklisted by spam filters.
“Being added to an email blacklist murders any email marketing campaign, regardless of how awesome your intentions are.” Tweet This
Murder. That’s bad.
So here are some tips to help your emails stay off the email blacklist and on the right side of the cyber police, or whoever polices this place.
Lastly, if you’ve followed these steps and still aren’t sure if your IP is crispy clean, run it through a blacklist checker. Just to be sure. And hey, if you’ve got more questions about how to set up an email contact list for your website or how to avoid the blacklist, drop us a line at [email protected]. We’re always happy to help.