Establishing a strong online presence for a new digital media company

MWO Media is a new digital services provider that was looking for a website that would not only represent the company’s range of services but also showcase their expertise in the digital realm. They needed a website that would captivate visitors, present their services effectively, and align with their brand identity.

CASE STUDY:#251COMPANY:MWO MediaDATE:2022DELIVERABLES:Design, Development, Support & Maintenance

Embracing simplicity with expertise

MWO Media was launched as a subsidiary of MidWest Outdoors, a long-standing client of Metal Potato, and is owned by Dan Ferris.

Recognising the outstanding reputation of MidWest Outdoors in the industry, Dan took the initiative to establish a subsidiary that leverages their extensive expertise in marketing, video production, graphic design, and marketing services to cater to clients worldwide.

Our primary goal was to create a digital space that embraces simplicity, allowing the content to take center stage and providing visitors with an immersive experience. To achieve this, our approach revolved around two key elements: captivating imagery and a minimalist layout.

By deliberately focusing on imagery and a minimalist layout, we achieved a harmonious balance between aesthetics and functionality, resulting in a user-friendly interface that seamlessly guides visitors through the diverse services offered by MWO Media.

The new website provides MWO Media with a professional platform to showcase their services in the most favourable light. Its impact has been instrumental in expanding MidWest Outdoors’ online presence and attracting new clients across the United States.

The entire website is hosted on Potato Care, our world-class, cloud-based hosting services with incredibly fast load times that make browsing on mobile intuitive, and nearly instant.


Metal Potato is a pleasure to work with and we are extremely happy with our new site. Their team is very knowledgeable, and they took the time needed to make sure everyone was on the same page. I recommend them for website development, design, and maintenance.
Chuck Gekas — Manager, MWO Media