How we built a lead-generating website for Luke Goulden

Luke Goulden, an experienced personal trainer approached us after seeing the work we had done with our client, Dan Roberts. He needed a website that would showcase his services and generate leads for his personal training sessions.

CASE STUDY:#205COMPANY:Luke GouldenDATE:2020DELIVERABLES:Design, Development, Support & Maintenance

Generating leads and boosting SEO

We created a WordPress-based website that offered a seamless user experience and easy content management for Luke. We designed an immersive website that engaged users and educated them about his services. The addition of a blog allowed him to provide valuable information to his audience while targeting relevant SEO keywords specific to his region.

To enhance user experience and capture leads, we strategically placed lead capture forms throughout the website, providing visitors with a convenient way to express interest in Luke Goulden’s personal training sessions, generating valuable leads for his business.

To add dynamism and visual appeal, we incorporated auto-playing background videos that showcased Luke’s expertise and created an immersive browsing experience.

And by pairing Luke’s new website with our ultra-reliable Potato Care hosting service, we have eliminated the hassle of website ownership.


Everything I asked for was done and in a short amount of time. I’ve had lots of great feedback on my site and am pleased that I moved forward with Metal Potato.
Luke Goulden — Founder