A digital overhaul for one of the worlds most respected celebrity trainers

Dan Roberts’ athletic lifestyle focuses on loving life, loving food and loving fitness. When Dan needed a modern website to reflect his global brand—one he and his customers would love—he chose to put the team at Metal Potato through our paces

CASE STUDY:#127COMPANY:Dan Roberts GroupDATE:2016DELIVERABLES:Design, Development, Support & Maintenance

Dan Roberts - Personal Trainer Web Design Company

A new platform to support a world-renowned fitness brand

With a well-known client featured in places like VOGUE, Men’s Health, and Elle, the bar for Dan Robert’s new website was set high.

Like all of our websites, the new Dan Roberts Group website is built on a versatile, WordPress-based content management system. That gives Dan’s team the flexibility to adapt with changing web trends and the ease-of-use to add content to the site on their own. And because Dan’s new website is enhanced with WooCommerce, his crew can sell his fitness courses quickly and easily online, and facilitates a significant recurring revenue stream.

To make sure Dan’s website is online 24/7, from London to Miami and everywhere in-between, we’ve set them up with a Potato Care maintenance plan that provides cloud-based hosting services that offer the best in modern security and uptime.


I can’t recommend Metal Potato highly enough. Their patience and proficiency of working with my team at anti-social hours was appreciated and impressive – it highlights how much Metal Potato care about their customers! We’ll continue using them on future projects.
Dan Roberts — Founder, Dan Roberts Group