U.K. fashion icon Lucy Watson needed a modern website to bridge the gap between television and her fans online. The solution came in the form of a crisp, responsive website from Metal Potato that puts Lucy's personal and professional passions in the hands of visitors from across the globe. On initial launch, the Made in Chelsea star's website generated more than 10,000 visitors in one minute, and 100,000 visitors in a single day, providing massive exposure for her personal jewellery brand, Creature, and her charitable causes, like PETA.


To put the pieces together, we developed a bespoke, WordPress-based website that showcases images and video from Lucy's television and modelling projects, along with an easy-to-use press room that makes it a breeze for Lucy's team to share with her fans, and a synch to optimise for search engines. The entire website is hosted on Potato Care, our world-class, cloud-based hosting services with incredibly fast load times that make browsing on mobile intuitive, and nearly instant.


Having my website put together by Metal Potato has been a great pleasure. Not only were they efficient and speedy but they really followed the creative path that I was going with. I am happy to say that they manage my website for me to a high standard and I will definitely be using them again.
Lucy Watson