If you run a website for your business, you probably already know the importance of having a contact page. However, many businesses make the mistake of treating their contact page as an afterthought, resulting in missed opportunities for conversions.

In this article, we will explore the essential features that your contact page should include to maximise conversions and improve customer satisfaction.

1. Provide multiple contact methods

When it comes to contacting businesses, not everyone prefers filling out a contact form. Some visitors may have a quick question or prefer to use their own email client to contact you. By offering multiple contact methods, such as a working contact form, email address, phone number, physical address, and postal address (if applicable), you cater to the diverse preferences of your visitors and increase the chances of receiving enquiries and questions.

Consider the different scenarios your visitors may be in and provide contact options that accommodate their needs. For example, if you work from home and don’t want to publish your home address, you can include a note explaining this and provide alternative ways for customers to reach you, such as via email or phone.

2. Include active social media links

Social media plays a significant role in building relationships with customers sp be sure to include links to your active social media channels. By doing this, you make it easy for visitors to connect with your brand on platforms they are familiar with. Whether it’s Instagram, Facebook, Twitter, YouTube, or Pinterest, providing these links can help foster long-term relationships and further engage your audience.

3. Highlight the benefits of contacting your business

Your contact page is an opportunity to convince visitors why they should get in touch with your business. By explicitly listing the reasons why they should reach out, you reassure them that they are in the right place and encourage them to take action. Whether it’s product questions, order support, project enquiries, or seeking more information about your services, clearly communicating the benefits of contacting your business helps visitors understand how you can meet their needs.

When describing these benefits, use specific language that aligns with your brand and differentiates you from your competitors. This not only resonates with your audience but also boosts the search engine optimisation (SEO) of your contact page, as the words you use on your website contribute to its ranking on search engines like Google.

4. Address frequently asked questions

To save time for both you and your customers, address common questions and concerns directly on your contact page. By providing answers to frequently asked questions, you reduce the number of repetitive enquiries and empower visitors to find the information they need without having to send a message and wait for a response. This demonstrates your commitment to customer service and improves the overall user experience.

Consider including a reassuring message about any current issues or delays that may affect your business, such as shipping delays due to the COVID-19 pandemic. Additionally, link to relevant pages on your website that contain helpful information, such as delivery policies, returns, about, careers, or sustainability. This further enhances the customer experience and showcases your commitment to transparency and providing comprehensive support.

5. Establish trust with location information

While sharing your full address may not be appropriate for all businesses, providing a rough geographic location, such as the city and country where your business is based, can instill trust and credibility. Customers feel more comfortable knowing the general location of your business, as it adds a sense of traceability and accessibility. This is particularly important in the eCommerce space, where trust is crucial for online transactions.

Promoting your geographic location also has SEO benefits, as search engines like Google prioritise local content when delivering search results. By highlighting your location, you increase your chances of appearing in relevant local searches and attracting customers who are specifically looking for businesses in your area.

6. Design your contact page with care

Just like any other page on your website, your contact page should reflect your brand’s design and aesthetics. Pay attention to the colours, fonts, form position, and other design elements to ensure a cohesive and visually appealing experience for your visitors. Incorporate images that support your branding and add personality, but make sure they don’t distract from the main information.

Remember, your contact page may be the first interaction potential customers have with your website, so make it as welcoming and visually appealing as your homepage. By maintaining consistency in design across all pages, you create a seamless user experience that enhances your brand’s professionalism and credibility.

Optimise your contact page for better conversions

Your contact page is a critical component of your website that can significantly impact conversions and customer satisfaction. By implementing the six key features outlined in this article, you can create a contact page that caters to the diverse needs of your visitors and encourages them to take action. Remember to provide multiple contact methods, include active social media links, highlight the benefits of contacting your business, address frequently asked questions, establish trust with location information, and design your contact page with care. By optimising your contact page, you can improve conversions, enhance the user experience, and ultimately drive the success of your online business.

If you’re looking to improve your contact page and boost conversions on your website, Click here to learn more about Metal Potato, or why not reach out to our team for a free quote, and we’ll reach back with your answer.