Adapting legacy media for the modern web

Less is more. The old adage has never been more true than in the case of the new WNWS and Brownsville Radio websites. Today, living as separate entities, the two Tennessee news outlets were once paired together on one of our most challenging projects,

CASE STUDY:#132COMPANY:WNWS + Brownsville RadioDATE:2017DELIVERABLES:Design, Development, Support & Maintenance

Radio Station Web Designer

Creating profitable, ad-driven websites for two distinct news outlets

As with their parent website—, the separation of and represents one of our most unique challenges to date. The sites needed to be similar enough to share some sales platforms and writers, yet bespoke enough to serve the needs of two audiences generating hundreds of thousands of page views per month.

Both and were redeveloped as powerful, highly-purposed WordPress websites that—after months of coding—give users stability and performance while delivering news, radio programs and live, video sporting events. We leveraged the WordPress network and our own development team to customise a WordPress theme into a unique solution for WNWS and Brownsville Radio using plugins and custom code.

We simplified the advertising options on both sites, allowing for new, multimedia and large format ads. And, we incorporated an infinite scroll to drive more traffic from individual articles shared on social media.

Tying each site together is a first of it’s kind system that merges local, staff-created news with national news via custom-coded software that connects to the Associated Press—and a high-resolution image library that’s updated every two minutes.

In short, our WordPress-based web design systems passed with flying colours. After 3 months of collaboration, design, and redesign, these two media outlets have a worthy home powerful enough to pay their own way many times over.

The websites are hosted on Potato Care, our world-class, WordPress hosting and maintenance service with incredibly fast load times, guaranteed maximum uptime and 24/7 customer support.


Thanks so much for the work your team completed on our new websites. They’re exactly what we expected, and your attention to detail and minor adjustments after they went live is much appreciated.
Carlton Veirs — President, Wireless Group