Build a recurring revenue stream for success

It can make an ordinary company into a remarkable one, and when it comes to generating recurring income online, nothing’s more valuable than a successful subscription service.

CASE STUDY:#112COMPANY:That GirlDATE:2016DELIVERABLES:Design, Development, Support & Maintenance

Web Design - That Girl

A seamless digital transition for an online fitness and training company

That Girl provides bespoke workouts, nutrition plans and fitness courses, and before they came to Metal Potato, they were already a success story thanks to popular one-off sales. But to take it to the next level, That Girl’s owners wanted to build a renewing, subscription service. And to do that, they needed a modern, mobile-friendly website that made it easy for people to understand their services and subscribe to a monthly plan.

That’s where we came in.

We modernised That Girl’s website so that it jumps off the screen on both mobile devices and desktops, turbo-charging it with a WooCommerce online ordering and payment system that allows quarterly and yearly subscriptions.

The entire website is hosted on Potato Care, our world-class, WordPress hosting and maintenance service with incredibly fast load times that make browsing on mobile intuitive, and nearly instant.

The result is an elegant, custom website design that screams That Girl’s brand and provides them with a recurring income stream. From custom shopping carts to bespoke, downloadable courses, we’re proud to say that our team gave That Girl an assist towards reaching their goals.


Metal Potato produced a website that is highly functional and incredibly stylish. The service was flawless and they were always available to help and listen. I challenge you to find a better web design team than Metal Potato! It will not be easy!!
Christina Howells — Director