If you run a business, you already know that recurring income is a major key to success.


It can make an ordinary company into a remarkable one, and when it comes to generating recurring income online, nothing’s more valuable than a successful subscription service. That’s exactly what we were tasked with creating for London lifestyle company, That Girl.

That Girl provides bespoke workouts, nutrition plans and fitness courses, and before they came to Metal Potato, they were already a success story thanks to popular one-off sales. But to take it to the next level, That Girl’s owners wanted to build a renewing, subscription service. And to do that, they needed a modern, responsive website that made it easy for people to understand their services and subscribe to a monthly plan.

That’s where we came in.

We modernised That Girl’s website so that it jumps off the screen on both mobile devices and desktops, turbo-charging it with a WooCommerce system that allows quarterly and yearly subscriptions.

The result is an elegant, custom website that screams That Girl’s brand and provides them with a recurring income stream. From custom shopping carts to bespoke, downloadable courses, we’re proud to say that our team gave That Girl an assist towards reaching their goals.

That Girl

Not only did Metal Potato produce a website that is highly functional and incredibly stylish, but they also helped every step of the way with guidance on how to best edit our gif and video content so that the site would run efficiently. The service was flawless and they were always available to help and listen. We are so happy that the team will continue to work with us on a monthly basis.

I challenge you to find a better web design team than Metal Potato! It will not be easy!!
Christina Howells, Co Founder