How do you build a trade-only eCommerce website that's customer friendly?

Smiling Faces, a trade-only eCommerce store, required the development of a complex account system that allows for admin approval before registering new users. Additionally, the system needed to provide custom product pricing for each user based on their purchasing history, with discounts given for larger orders.

CASE STUDY:#135COMPANY:Smiling Faces TradeDATE:2017DELIVERABLES:Development, Support & Maintenance

Smiling Faces Trade Website Design

Design and build a sophisticated trade ordering system for Smiling Faces

In addition to the account system, Smiling Faces also required the implementation of a customer ranking system on the website. This involved creating different account levels that allow users to view different sets of products based on their ranking. For example, a new user might only be able to see basic products like confetti, but as they make purchases and move up in rank, they will gain access to a wider selection of products such as light-up signs.

To bring this system to life, our team of Potato engineers combined custom coding in conjunction with WooCommerce and WordPress. We also transferred over 300 products from the client’s previous Joomla-based content management system (CMS) to WordPress, along with over 2,000 customers.

With the new system in place, Smiling Faces is now able to provide a seamless and enjoyable experience for customers, regardless of the device they are using to access the website. The entire website is hosted on Potato Care, our world-class, WordPress hosting and maintenance service with incredibly fast load times that make browsing on mobile intuitive, and nearly instant.


Metal Potato have built two websites for us. The price is competitive and the service has been excellent; as our business grows ongoing support is essential and we have found Metal Potato to be very efficient and cost effective.
Andy Osborne — Director, Smiling Faces