How do you build a trade-only eCommerce website that's customer friendly?

In addition to the account system, Smiling Faces also required the implementation of a customer ranking system on the website. This involved creating different account levels that allow users to view different sets of products based on their ranking. For example, a new user might only be able to see basic products like confetti, but as they make purchases and move up in rank, they will gain access to a wider selection of products such as light-up signs.

To bring this system to life, our team of Potato engineers combined custom coding in conjunction with WooCommerce and WordPress. We also transferred over 300 products from the client’s previous Joomla-based content management system (CMS) to WordPress, along with over 2,000 customers.

With the new system in place, Smiling Faces is now able to provide a seamless and enjoyable experience for customers, regardless of the device they are using to access the website. The entire website is hosted on Potato Care, our world-class, WordPress hosting and maintenance service with incredibly fast load times that make browsing on mobile intuitive, and nearly instant.