Revolutionising web design for shoe-designer Varca's new venture, Seven & Sole

U.K. shoe brand Varca launched a fresh website with us in 2015. Since then, the maker of classic shoes has logged record sales and grown their customer base on the power of elegant eCommerce; however, when Varca owners wanted to target a younger audience, they knew they needed a change.

CASE STUDY:#142COMPANY:Seven & SoleDATE:2017DELIVERABLES:Design, Development, Support & Maintenance

Varca took a strategic approach to cater to young shoppers by introducing a sister brand called Seven & Sole. This new endeavor was meticulously crafted to resonate with its target audience.

To seamlessly integrate the Seven & Sole website with Varca’s existing supply chain, we leveraged the flagship brand’s architecture and employed the same eCommerce engines. This decision allowed Seven & Sole to tap into Varca’s well-established infrastructure and processes.

Although the engine remained the same, Seven & Sole’s website embraced a distinctive and appealing aesthetic tailored specifically for young shoppers. We carefully selected elements, colours, typography, and imagery to create a contemporary user experience. By deviating from the design of Varca’s flagship brand, Seven & Sole managed to stand out.

This innovative web design solution has positioned Seven & Sole for success, contributing to Varca’s overall growth and consolidating its position as an industry leader.

The entire website is hosted on Potato Care, our world-class, WordPress hosting and maintenance service with incredibly fast load times that make browsing on mobile intuitive, and nearly instant.

Metal Potato’s attention to detail and ability to understand our vision made the web design process not only easy but enjoyable. They were able to create a website for our new brand that looks great and functions seamlessly. I recommend them to anyone looking for a web design.
Marianne Pope — Founder