Transforming a self-built Wix website into a high-end, immersive eCommerce experience

23-year old fashion designer Lilly Richardson had a plan: make environmentally friendly active wear that stands the test of time and reduces landfill waste. She dubbed it League Collective, and it launched with support of 112 Indiegogo donors chipping in £10,000.

CASE STUDY:#153COMPANY:League CollectiveDATE:2017DELIVERABLES:Design, Development, Support & Maintenance

From crow pose to eCommerce success

Lilly’s story is remarkable. People wanted her product, but with a limited budget, League Collective initially launched with a self-built, Wix website. Within weeks, Lilly’s company had outgrown the website—the quality and finish simply wasn’t on par with her brand’s standards. Lilly contacted us seeking a website that looked polished and high-end.

Innovation. We created one of the very first auto-playing background videos capable of being viewed on mobile devices. Backed by this cool, key feature, we took a cue from yoga and added parallax image scrolling to give Lilly’s website the smooth, vibrant feel of her sportswear.

Like a crow pose, Lilly’s’ menu items feature hover effects. And her bespoke, eCommerce shop breaks traditional moulds with an image-rich, immersive user experience. The end result is a website thats as fit and finished as League Collective’s products. In short, they’re a perfect match.


Metal Potato is a super-helpful company. They helped me to understand the process of website building along the way instead of just doing it all for you, which means I can better understand my own business! Highly recommended.
Lilly Richardson — Founder, League Collective