How Metal Potato transformed FABactivewear's website and catapulted sales to new heights

Kirstin had everything she needed to run a successful business—great products, engaging marketing materials and a passion to pursue her dreams. But, she was missing a great website for her lifestyle company, FABactivewear.

CASE STUDY:#182COMPANY:FABactivewearDATE:2019DELIVERABLES:Design, Development, Support & Maintenance

From zero to 2,000 in one year

Kirstin’s initial website came from another provider. It was inefficient and was loaded with compromises that were hurting her sales goals. So, six months in, she decided to make a change, and dialed up Metal Potato to make it happen.

We completely scraped Kirstin’s old website and rebuilt from the ground up using powerful eCommerce tools that have created success stories for our partners in the past. Powered by WordPress and WooCommerce, we connected her website to stores on Amazon and eBay to allow flawless tracking of inventory.

We hosted the website on our premium, cloud-based servers at Potato Care, giving Kirstin greater than 99% reliability. Then, we created a custom affiliate portal to allow fans of her brand to gain a percentage of sales from the website itself.

After just twelve months, Kristin generated 5,500 affiliates and more than 2,400 orders. To date, she’s doubled those numbers as FABactivewear truly takes flight.

Working with Metal Potato was effortless. Their team translated my concept into a stunning website. Not only did they surpass my expectations, but it also far-exceeded my sales targets. I am extremely grateful to Metal Potato. Thank you so much!!
Kirstin Allen — Founder, FABactivewear