Transforming brand values into a user-friendly online store

Elizabeth’s Daughter wanted to increase their sales by building an WooCommerce based online store that was easy to use, visually appealing, and reflected the brand’s values of simplicity and effectiveness.

CASE STUDY:#159COMPANY:Elizabeth's DaughterDATE:2018DELIVERABLES:Design, Development, Support & Maintenance

Seamless shopping experience and increased sales

Our team crafted a WordPress-based website that embodied the brand’s core values of simplicity, effectiveness, and natural beauty. We prioritised a user-friendly interface, ensuring a seamless browsing and purchasing experience for visitors.

To enhance product visibility and drive sales, we implemented the WooCommerce platform. With its versatility and extensive customisation options, we tailored the online store to align with Elizabeth’s Daughter’s aesthetic, showcasing their range of meticulously curated, natural skincare products.

The design showcased each product’s unique story, focusing on the health and well-being properties of the carefully selected botanical extracts. This approach instilled confidence in potential customers and emphasised the brand’s commitment to quality and authenticity.

Since launch, the new WooCommerce-based online store increased sales, providing a seamless shopping experience for customers seeking safe and effective skincare solutions.


You were brilliant to work with, often during the evenings and weekends to turn my vision for Elizabeths Daughter into a wonderful online store. We’re so glad we picked Metal Potato.
Elizabeth Hallet — Founder