Increasing Clyde-Smith Property Services' online conversion rate by 70%

When Clyde-Smith Property Services came to us, they were in dire need of a website makeover. Their current site had been around since the days of dial-up and was in desperate need of a fresh, modern look.

CASE STUDY:241COMPANY:CSPSDATE:2021DELIVERABLES:Design, Development, Support & Maintenance

A digital overhaul for Jerseys most beloved real-estate company

This was no ordinary website project. These guys were in the business of fostering relationships and creating a sense of home for their clients and tenants, so we knew that their online presence needed to reflect that.

First things first, nobody wants to hang around waiting for a website to load, especially when they’re looking for a new place to call home. We made it a priority to build with site speed in mind. We also made it incredibly easy for the staff to upload and edit content, saving them time and money by not outsourcing simple changes to a developer.

The property listing system is user-friendly and highlights all the necessary information. The contact forms and client testimonials generate leads, provide contact information and gives tenants a real sense of what it’s like to work with Clyde-Smith Property Services. The results speak for themselves: after the launch, the conversion rate increased by an impressive 70 percent!

Clyde-Smith Property Services also opted to use Potato Care, our cloud-based hosting service. This takes the guesswork out of website ownership, offloading hosting, maintenance, backups and support onto us, so they can focus on their business. As they said themselves, “the best people to host your website is the people who built it“. And we couldn’t agree more.


Thank you!!! We’ve seen a 70% increase in conversion rates since launching our new website. Your team was professional, responsive, and a pleasure to work with. We look forward to continuing our partnership.
Charlie Clyde-Smith — Manager