Building a solid online presence for concrete excellence

When BTRedimix, a leading concrete company based in the United States, approached Metal Potato, their existing website was stuck in the Stone Age. Operating since the 1990s, it lacked mobile responsiveness and failed to generate leads. A complete overhaul was necessary.

CASE STUDY:#256COMPANY:BT RedimixDATE:2022DELIVERABLES:Design, Development, Support & Maintenance

A solid foundation for success

Working with BTRedimix, we aimed to capture the essence of their expertise and effectively communicate it through their website. Founded in 1985 by Bill Timbes, BTRedimix quickly gained recognition for their expertise in ready-mixed concrete.

Bill made lead generation a top priority on this project, and to achieve this goal we integrated various lead generation forms and tools throughout the website. By providing options to request quotes and schedule consultations, the website became a valuable resource for capturing leads and driving business growth.

We migrated the content from their decades-old website while simultaneously generating fresh material. To guarantee top-notch performance and reliability, Bill opted for our managed-WordPress hosting service Potato Care. This cloud-based solution provides secure hosting, regular backups, and technical support, freeing up BTRedimix to concentrate on their core business while enjoying a robust online presence.

With a mobile-friendly interface, lead generation capabilities, and a user-focused design, BTRedimix now has a powerful tool to attract and engage clients, ultimately driving business growth and cementing their position as a trusted provider in their market.


Metal Potato worked with us on a much-needed overhaul to our website. We have noticed an increase in inquiries since launching and that was our primary objective. The website was live long before our deadline, too!
Bill Timbes — President, BTRedimix