Empower 'Action Against Destructive Development'

When ADD Eastleigh approached us about a website for their social cause, we decided to lend a hand.

CASE STUDY:#155COMPANY:ADD EastleighDATE:2017DELIVERABLES:Design, Development, Support & Maintenance

Campaign Website Design

For once, we’re against destruction!

One of our favourite past times at Metal Potato is destroying things. We love tearing down old websites, we love destroying outdated work and we occasionally love destroying random objects by dropping them from the roof of our building. But, whatever.

The movement focuses not on destroying things, but on preserving them; on preserving the Eastleigh countryside in the face of corporate development and the invasion of some 6,000 homes to the area. Current residents are, of course, against the destruction of their peaceful way of life, and they’ve taken to the internet to drum up interest for that cause.

Cue Metal Potato.

By taking this project on, it became our duty to build a modern, responsive website that delivers ADD Eastleigh’s message quickly and effectively, that puts the power of the internet to use in the hands of England’s rural citizens. It’s no exaggeration to say that the people’s way of life is on the line here. We worked with ADD Eastleigh step-by-step to import their own custom content into a modern layout that gives them a fighting chance to raise awareness for their cause and stop the destruction of the Eastleigh countryside.

That’s the kind of cause that we can get behind, and it’s one we’re pleased to have seen through to completion.

2022 update: The council have rejected planning approval and this campaign succeeded! 


Metal Potato provided excellent support in setting up a website for my local campaign. They guided me, answered my questions and totally exceeded my expectations. Professional, personable, reliable, patient and responsive: 10 out of 10.
Tom Bristowe — Project Lead, ADD Eastleigh